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# g9 ventures

## Sitemaps
[XML Sitemap](https://g9.ventures/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Can a Hollywood Hairstylist Sell Cool-Girl Hair To the Masses?](https://g9.ventures/can-a-hollywood-hairstylist-sell-cool-girl-hair-to-the-masses/): Mara Roszak spent her career styling the hair of starlets like Emma Stone and Zoe Saldaña. Now, through her hair line Rōz, she hopes to move into salons and Sephora stores across the US. (BoF)
- [Evvy Launches AI Advisor for Vaginal Health Built on 100,000+ Microbiome Tests](https://g9.ventures/evvy-launches-ai-advisor-for-vaginal-health-built-on-100000-microbiome-tests/): “For too long, women have been left to navigate their own health in the dark – searching the internet, second-guessing themselves, and getting answers that weren’t built for their bodies,” said co-founder and CEO Priyanka Jain. “EvvyAI provides access to real science – based entirely on the female body – to every woman who needs it.” (FemtechInsider)
- [Austin Wins Second Straight LOVB Championship Title in Dramatic Fashion](https://g9.ventures/austin-wins-second-straight-lovb-championship-title-in-dramatic-fashion/): In a comeback story written only for movies, Austin turned the tide in a dramatic finish to the season, capturing the League One Volleyball championship. This is the second consecutive win for the LOVB champs after winning the inaugural season in 2025. (KXAN)
- [Gwyneth Paltrow Is Bringing Her Takeout Business to New York City](https://g9.ventures/gwyneth-paltrow-is-bringing-her-takeout-business-to-new-york-city/): Five years after its launch, there are 11 Goop Kitchens in Los Angeles and three in the Bay Area. Now it’s expanding to New York, answering the pleas of Manhattanites who have been clamoring for its chicken Caesar wraps and gluten-free pesto pasta. (WSJ)
- [Hair Care Brand Rōz Launches Campaign Starring Lily Collins](https://g9.ventures/hair-care-brand-roz-launches-campaign-starring-lily-collins/): The multifaceted initiative explores the relationship between hair and identity, with real consumer spotlights, a call-to-action hashtag and a visual merchandising refresh with Rōz’s retail partners, which include Sephora, Goop and Credo. (WWD)
- [Kat Cole Tripled AG1’s Revenue, Fast. She Has Two Tips For Founders](https://g9.ventures/kat-cole-tripled-ag1s-revenue-fast-she-has-two-tips-for-founders/): “Be obsessed with the customer; stay close to the action. From a young age, I have been obsessed with knowing the true truth of what customers feel and experience. I want to know the bad stuff. I want to know their ideas and suggestions. I would rather know than not know, even if it's uncomfortable.” (Forbes)
- [Women’s Health Clinic Midi Health Closes $100M Series D as It Aims to Scale a National Healthcare Company](https://g9.ventures/womens-health-clinic-midi-health-closes-100m-series-d-as-it-aims-to-scale-a-national-healthcare-company/): The company's financial milestone further validates that investing in women's health is a smart bet as the virtual care startup looks to scale across the country. (FierceHealthcare)
- [Bumble Announces Research-Backed Partnership to Help Users ‘Fall, And Stay, In Love’](https://g9.ventures/bumble-announces-research-backed-partnership-to-help-users-fall-and-stay-in-love/): On January 29, Bumble announced that it will lean on Dr. Arthur Brooks’ expertise and research to help its users develop healthy relationships, both online and offline. The partnership will examine some of the biggest disconnects in modern dating and provide practical guidance for Bumble’s community in a further push towards wellness for its users. (Forbes)
- [Why One Beauty Industry Veteran Thinks Allergies Are Wellness’s Next Frontier](https://g9.ventures/why-one-beauty-industry-veteran-thinks-allergies-are-wellnesss-next-frontier/): With the launch of Wizard Wellness, consultant and seasoned beauty executive Lorne Lucree is betting that allergy care will be the next meeting point of beauty and wellness. (WWD)
- [Kitsch Expands Into Liquid Hair Care With New Shampoos and Conditioners](https://g9.ventures/kitsch-expands-into-liquid-hair-care-with-new-shampoos-and-conditioners/): Kitsch is entering a new chapter with the launch of its first liquid shampoos and conditioners, marking an evolution from an accessories-led brand into a modern hair care company. (WWD)
- [Evvy Rethinks Vaginal Microbiome And UTI Diagnostic Care](https://g9.ventures/evvy-rethinks-vaginal-microbiome-and-uti-diagnostic-care/): What distinguishes Evvy is not only advanced testing, but how results translate into care. Evvy pairs test findings with personalized treatment plans by doctors designed to address the root cause of symptoms and prevent recurrence. The company provides follow-up guidance and care pathways tailored to an individual’s microbial profile. (Forbes)
- [Function Health Raises $298M Series B at $2.5B Valuation](https://g9.ventures/function-health-raises-298m-series-b-at-2-5b-valuation/): “It is not good enough to be in a world where AI exists and not be applying it to your health,” Jonathan Swerdlin, CEO and co-founder of Function, told TechCrunch. “You should be able to manage your biology. The objective of Function Health is to apply the best available technology to human health.” (TechCrunch)
- [Saie At Six — How Laney Crowell Built An Over $100 Million Clean Beauty Powerhouse](https://g9.ventures/saie-at-six-how-laney-crowell-built-an-over-100-million-clean-beauty-powerhouse/): “I feel like my imagination isn’t big enough to see all that’s coming,” says Crowell. “I’m excited about international expansion, making the brand truly global and for everybody, and, when the time is right, category expansion. As a beauty lover, I love every category. Saie is uniquely positioned as a lifestyle brand with a holistic POV — we have the authority. I’ve been saying this a lot: we’re just getting started.” (Forbes)
- [Cardi B Joins Bobbie to Fight Feeding Shame and Maternal Inequity](https://g9.ventures/cardi-b-joins-bobbie-to-fight-feeding-shame-and-maternal-inequity/): As Bobbie’s honorary “chief confidence officer,” Cardi B stars in “The B is for Bobbie,” which launches today. The aim is to help parents feel better about their feeding choices, while also raising awareness of the maternal mortality crisis in the U.S. and the need for greater parental rights. (AdWeek)
- [Midi Health raises $50 million in funding as the menopause startup bets on longevity and AI](https://g9.ventures/midi-health-raises-50-million-in-funding-as-the-menopause-startup-bets-on-longevity-and-ai/): Since its 2021 founding, Midi has raised more money than any other startup with menopause at its core. Its rise reflects a slow but steady shift in how the healthcare market treats midlife women: employers are adding menopause care to their benefits, venture dollars are flowing, celebrities are speaking up, and a once-taboo topic is entering the mainstream. (BusinessWire)
- [How Beli Ate Yelp](https://g9.ventures/how-beli-ate-yelp/): Beli has steadily attracted younger diners since its release in 2021, convincing many of them to start rating restaurants for the first time. The company says roughly 80 percent of its users are under the age of 35. (NYT)
- [LOVB Announces Spurs Sports & Entertainment, G9 Ventures and Bolt Ventures as Ownership Group for its Pro Team in Austin](https://g9.ventures/lovb-announces-spurs-sports-entertainment-g9-ventures-and-bolt-ventures-as-ownership-group-for-its-pro-team-in-austin/): “As a former volleyball player from Texas, investing in a women’s sports franchise in Austin feels like an opportunity to help grow a sport that has taught me so many lessons," said Amy Griffin, Founder and Managing Partner, G9 Ventures. “As a former volleyball player from Texas, investing in a women’s sports franchise in Austin feels like an opportunity to help grow a sport that has taught me so many lessons," said Amy Griffin, Founder and Managing Partner, G9 Ventures. "G9 deeply believes in the transformative nature of sport, and we are proud to have partnered with LOVB for the past two years to build community and empower young women. LOVB’s strong foundation, starting first with youth clubs across the country, has been essential in the formation of an emerging professional women’s volleyball league. We’re thrilled to further deepen the relationship with our investment in LOVB Austin and work alongside two incredible partners, Spurs Sports & Entertainment and Bolt Ventures.”
- [Vaginal Microbiome Company Evvy Launches Its First Supplement](https://g9.ventures/vaginal-microbiome-company-evvy-launches-its-first-supplement/): Evvy is entering the supplement game. Tuesday, the vaginal microbiome company, known for its test-to-treatment offerings, is launching its first supplement: Women’s Complete Probiotic, $55 for 30 capsules or $44 a month with a subscription, which supports vaginal, gut and urinary health. Industry sources predict the first run of the launch will sell out this year reaching between $1 million and $2 million in sales.
- [evolvetogether Products Are Everywhere; That Wasn’t Cynthia Sakai’s Plan](https://g9.ventures/evolvetogether-products-are-everywhere-that-wasnt-cynthia-sakais-plan/): How did you develop evolvetogether from masks in 2020 into a full-scale personal care company?

## Pages
- [CONTACT](https://g9.ventures/contact/): hello@g9.ventures
- [Accessibility Policy](https://g9.ventures/accessibility-policy/): G9 is committed to making our website’s content accessible and user friendly to everyone. If you are having difficulty viewing or navigating the content on this website, or notice any content, feature, or functionality that you believe is not fully accessible to people with disabilities, please contact our team at Hello@G9.Ventures with “Disabled Access” in the subject line and provide a description of the specific feature you feel is not fully accessible or a suggestion for improvement. 
- [Who We Believe In](https://g9.ventures/who-we-believe-in/)
- [Who We Are](https://g9.ventures/who-we-are/)
- [Home](https://g9.ventures/)
- [Terms of Service](https://g9.ventures/terms-of-service/): Welcome to G9 Ventures. These Terms of Use ("Terms") govern your access to and use of our website (http://g9.ventures/) (the “Website”). By accessing or using our Website, you agree to be bound by these Terms. If you do not agree to these Terms, please do not use our website.

## Team
- [Federica Aristeguieta](https://g9.ventures/team/federica-aristeguieta/): Federica joined G9 in 2025 and supports the team across the investment lifecycle, from sourcing through to deal execution. Prior to joining G9, Federica was an analyst in Morgan Stanley’s Consumer & Retail Investment Banking Group, where she worked on several large-scale transactions, most notably Nordstrom Inc.’s take-private.
- [Elena Rodriguez-Villa](https://g9.ventures/team/elena-rodriguez-villa/): Elena joined G9 in 2024 and works with the team across fund operations, platform management, and portfolio company support. Elena is familiar with wearing multiple hats and immersing herself in new topics overnight. She has worked in management consulting, academic research in digital psychiatry, and operations and partnerships in media.
- [Anna Doherty](https://g9.ventures/team/anna-doherty/): Anna joined G9 in 2019 and leads sourcing, due diligence, portfolio company support, and platform management for the firm. Anna was named to the Forbes 30 Under 30 List in Venture Capital in 2024. Prior to joining G9, Anna was an analyst at Morgan Stanley where she gained foundational experience in both investing and operations.
- [Amy Griffin](https://g9.ventures/team/amy-griffin/): Amy is the Founder and Managing Partner of G9 Ventures. Since 2011, she has invested in and worked alongside early-stage companies, leveraging her operational and branding experience to help build enduring consumer brands. Earlier in her career, she worked at Sports Illustrated as a Sports Marketing and Olympic Manager.