“Women’s health has been historically treated like episodic moments,” Strober says. “What we found is that women have a whole lot of issues throughout their entire lives that are interconnected, and we can create a platform that connects those dots.” (Inc.)
We invest in extraordinary people and products.
G9 Ventures is a private fund investing in generational brands that empower consumers to live, look, and feel better.
Our FOCUS
We are investing in fewer, better things that are built by visionaries and designed to last.
We are investing in sports, play, and platforms that bring us face to face with strangers and friends.
We are investing in tools and products that help us understand and care for our bodies.
OUR VENTURES
August 17, 2026 | AG1
Inside AG1’s growth engine: Gummies, canned drinks, energy powder and ‘much more to come’
“We’ve spent years building this foundation of the highest quality and most comprehensive supplement that millions of people are drinking,” AG1 CEO Kat Cole told Glossy. “We’re for the people who want the best and the highest quality, and that is now a range of products to meet more people where they are.” (Glossy)



