Kitsch is entering a new chapter with the launch of its first liquid shampoos and conditioners, marking an evolution from an accessories-led brand into a modern hair care company. (WWD)
We invest in extraordinary people and products.
G9 Ventures is a private fund investing in generational brands that empower consumers to live, look, and feel better.
We are investing in fewer, better things that are built by visionaries and designed to last.
We are investing in sports, play, and platforms that bring us face to face with strangers and friends.
We are investing in tools and products that help us understand and care for our bodies.
OUR VENTURES
Evvy Rethinks Vaginal Microbiome And UTI Diagnostic Care
What distinguishes Evvy is not only advanced testing, but how results translate into care. Evvy pairs test findings with personalized treatment plans by doctors designed to address the root cause of symptoms and prevent recurrence. The company provides follow-up guidance and care pathways tailored to an individual’s microbial profile. (Forbes)
Function Health Raises $298M Series B at $2.5B Valuation
“It is not good enough to be in a world where AI exists and not be applying it to your health,” Jonathan Swerdlin, CEO and co-founder of Function, told TechCrunch. “You should be able to manage your biology. The objective of Function Health is to apply the best available technology to human health.” (TechCrunch)



