We invest in extraordinary people and products.

G9 Ventures is a private fund investing in generational brands that empower consumers to live, look, and feel better.

Our FOCUS

We are investing in fewer, better things that are built by visionaries and designed to last.

We are investing in sports, play, and platforms that bring us face to face with strangers and friends.

We are investing in tools and products that help us understand and care for our bodies.

OUR VENTURES

April 19, 2026 | LOVB Austin

Austin Wins Second Straight LOVB Championship Title in Dramatic Fashion

In a comeback story written only for movies, Austin turned the tide in a dramatic finish to the season, capturing the League One Volleyball championship. This is the second consecutive win for the LOVB champs after winning the inaugural season in 2025. (KXAN)

April 17, 2026 | goop Kitchen

Gwyneth Paltrow Is Bringing Her Takeout Business to New York City

Five years after its launch, there are 11 Goop Kitchens in Los Angeles and three in the Bay Area. Now it’s expanding to New York, answering the pleas of Manhattanites who have been clamoring for its chicken Caesar wraps and gluten-free pesto pasta. (WSJ)

March 12, 2026 | RŌZ

Hair Care Brand Rōz Launches Campaign Starring Lily Collins

The multifaceted initiative explores the relationship between hair and identity, with real consumer spotlights, a call-to-action hashtag and a visual merchandising refresh with Rōz’s retail partners, which include Sephora, Goop and Credo. (WWD)

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